iMarketingReport

There seems to be a trend in information marketing that really bugs me. That is using sick friends and relatives to try to sell something. It seems that about once a week I get an email that claims that buying some “get rich quick” information product will help someone’s brother or mother to get better.

It may be true that their friend or relative is ill. But, over the past year, many of the promoters have also claimed that they have achieved phenomenal wealth using their self help products. If they are so rich, why don’t they just do what’s needed to help? How do I know if there really is such a person?

This is just one of the tactics that is being overused lately. All of these nebulous tactics are turning me off to the whole info marketing business. I know that many marketers have very productive lists and customers that trust their every word, but do those customers ever read some of this stuff? I doubt it. They must be living in a dream world. Particularly those customers who buy one of only 950, identical, pre-made websites that require no work what-so-ever to make thousands per month.

Whew! This has just gotta catch up with the industry. I was once involved in the “limited edition collectible” industry. Remember the Norman Rockwell plates? I created the most successful of those programs. The products I created sold more than $2 billion in only 4-1/2 years. What a ride, sales doubling every year.

Creating new products that attracted new customers became increasingly difficult because the top executives wanted to just sell more products to the core customers. They decided that those customers would buy anything that was offered.

Originally, the company took pride in the quality of products we sold. Then it was decided that quality wasn’t as important as once thought, what we needed was simply more stuff. For a while, I was able to hold them off. You see, the owner of the company insisted on quality. He knew that bringing in new customers was the key to growth.

Unfortunately, the owner became ill and died. Those executives I was talking about took over and ruined the industry.

Oh yeah, I resigned the day after the owners death.

In case I haven’t made it clear, the information marketing industry has reached a time in which more products are being offered, for ever increasing prices, but the quality is not increasing and there seems to be fewer new customers. In fact, it’s beginning to look like the industry may be feeding on itself.

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